If you know nothing, if you add nothing, if you have not worked at all,  if you do not learn anything, if you do not think, if you do not create …. you have nothing. 

Without a good product you can take up little things and set off fireworks to attract attention, but those that might come will soon discover your void and will not return. Without work, effort, values and creativity, there can’t be a brand.

It is also true that many people spend so much effort to work, learn, create, build and develop, and they forget that «their product», the result of all that effort  will not be widely known on its own . Wonderful products and basic products, they all resort to promote their brand. You would never know them if they had not done a little effort. So it is bad o build an  empty brand, but also bad is not to dedicate  some time and add a layer of recognition and communication to the work and effort. Many people think they do not contribute anything, but are surprised when they find that there could be a target and an audience that is interested in what their sacrifice and effort can bring to others. Just tell them about it.

Two. Think you do not have a personal brand

If you have not taken the path of taking care of your personal brand, and you think your «record» is clean, you’re wrong. We all have a raster image, a sign of our actions, comments, text or ideas. Especially since the advent of social networks and the proliferation of search engines. 
If we leave our image is in the hands of chance-  or  worse comments or impressions from others – we are sowing the road to disaster.

Three. Do not be objective and forget about long-term strategy

If you have no personal or professional goals, you can hardly have a strong personal brand. It is advisable to have very long-term goals but also objectives in a shorter period (eg this year or within the next twelve months) against which we measure our results. In addition we all should have a series of very short-term goals that allow us to measure whether we are working on our brand. For example, a short-term goal could be to maintain a certain number of personal contacts or update each of our channels every week. A medium-term objective (1 or two years) may be the size of our network crossed with the number of effective contacts made.

Four. Manage your brand exclusively on social networks

The ease and volume of information generated by these networks can contribute to a mirage. Remember to keep personal relationships: invite someone to a coffee, pay visit, send a note or make a persona phone call. Many of our potential contacts are not even in social networks, do not pay attention to their contents and nothing replaces the personal encounter.

Five. Forget about consistency and repetition

For example constantly changing the name (naming) their methods of personal contact. Are you using multiple names in your email accounts, social networking accounts, email signatures? If so you’re giving up progressively build an image linked to a clear definition about yourself. Another area to keep a discipline is that of the issues we deal, talk, comment or inform. Add new items that we were suddenly abandoning covering is the best way to undo the road travelled.

Six. Do not spend resources to your brand

No economic resources are necessary, just a few minutes every week. Every week you should review if you dedicated the time that you had proposed to devote to your personal brand. Remember that you can start for very little time (30 minutes per week) and advance to higher dedications once you adopt the discipline and individual results will require more effort.

? In short: A personal brand requires having base, objectives, control, dedication and consistency to work.