YouTube video killed the Hollywood (and Pop music) Stars

Los Youtubers son ya más queridos por los jóvenes que las estrellas de Hollywood o del Pop.Según una encuesta realizada por Variety (@variety), una de las publicaciones más veteranas en el mundo del espectáculo, la fama y reconocimiento de los denominados youtubers -personajes que...

Onassis and the personal brand

"Live in a good address, even in the basement. Get yourself seen at all the fashion restaurants, even if only for a drink. And if you borrow money, ask for a lot. " Aristóteles Onássis The man who would later became one of the biggest moguls...

Oratory and eloquence directly related to degree of freedom

“We see flourish or decay according to the degree of freedom among the people, and it is a bad sign for a republic when Oratory is slighted or undervalued.” —Epes Sargent, The Standard Speaker (1852)

Debate Europeas 2014 en EsRadio: analizamos a los dos oradores

Elocuent colabora como experto en mediosElocuent de nuevo ayuda a los grandes medios a analizar la comunicación, los oradores y las marcas en los hechos informativos más importantes: debates, elecciones, presencias de altas instituciones en medios, anécdotas...En la Tertulia de Dieter de EsRadio del...

Bansky on the «Celebrity Effect»

What woould you thing if on your next visit to your local zoo you stumbled unto this image?would we treat the monkey as a regular monkey after Bansky's  performance?  As with all actions from Bansky? we can never be too sure he is the author of...

Guardiola studied Obama for his own eloquence

According to Marca and several other media other media, well known soccer coach Pep Guardiola dedicated part of a sabbatical from Barça F.C. in 2012 to study leadership.  Among other studies in the United States, Guardiola accompanied Obama's entourage for three weeks  during the...

Storytelling using Movie Heroes, LEGO and the King of napkins

An impressive example of storytelling and visualization by Dan Roam.  Inforgraphic reviewing Campbell's"The Hero's Journey" with LEGO and Starwars Dan Roam and the magic napkin Using a napking and a pen was never the same after Dan Roam published  "The back of the napkin" (En español...

CEO’s active in social media perceived as better leaders, more trustworthy

According to a new study -  by BrandFog -  CEO's with presence in social media are perceived by employees as better leaders, more trustworthy. Between 2012 and 2013, the perception that C-Suite and executive participation in social media leads to better leadership increased from 45%...

Great C.V. in Lego style

How to best show your many profiles than using a Lego kit. An american student has created her own "lego Kit"  to build the perfect account service intern. Assembled by potential employers it is definitely a great fun and a brilliant idea to promote herself.     

The impact of the «CEO brand» in a company

A Harvard study has shown that over time the key management, the CEO and "Chief Executive Officer" is becoming more and more important. The study sought to investigate the causes of the increasing attention managers are receiving from investors, the media and the market as...