According to a new study – by BrandFog – CEO’s with presence in social media are perceived by employees as better leaders, more trustworthy.
Between 2012 and 2013, the perception that C-Suite and executive participation in social media leads to better leadership increased from 45% to 75%.
Roughly two-thirds of UK respondents and nearly three-quarters of US respondents believe that a company whose C-Suite executives and leadership team use social media to communicate about core mission, brand values and purpose is more trustworthy.
Social media has become Modern PR for executives, especially for a brand in crisis. Over 2/3 of US and UK respondents agree that social media has become an essential aspect of PR and communications strategy for C-Suite executives.
Employees view company executives who regularly use social media as better leaders, more trustworthy and better brand ambassadors, according to the new study from the firm BRANDfog.
The research discovered that 75 percent of U.S. employees believe C-Suite participation in social media leads to better leadership, up from just 45 percent a year ago. Additionally, about three-quarters of those surveyed think that executives who use social media to communicate the company mission and core values are more trustworthy.
In addition, those surveyed think that CEOs who participate in social media can build better connections with customers, employees and investors. Eighty percent of employees said actively engaging on social media helps to enhance the image and reputation of C-Suite executives as forward-thinking, trend-setting leaders.
The study was based on surveys of 500 U.S. employees.