The study sought to investigate the causes of the increasing attention managers are receiving from investors, the media and the market as a whole.
A trend that should lead managers, CEOs, to be perfectly prepared to manage and care for not only the brand companies, but increasingly their own image and messages.
A news brand is born: the «manager brand»
Increased sales, return on assets , market to book. After all this effect is directly related to company value.
All this achieved by ‘ CEO effect «as it has been called by Harvard.
Dramatic increase in the attention paid to CEOs of companies over years can be seen in this graph:
Are you ready as a manager for this trend? Is your company already working both in the corporate brand and in the CEO/manager brand separately? If you have insight or an example, we are open for your comments below.