A Harvard study has shown that over time the key management, the CEO and «Chief Executive Officer» is becoming more and more important.
The study sought to investigate the causes of the increasing attention managers are receiving from investors, the media and the market as a whole.
A trend that should lead managers, CEOs, to be perfectly prepared to manage and care for not only the brand companies, but increasingly their own image and messages.
A news brand is born: the «manager brand»
Increased sales, return on assets , market to book. After all this effect is directly related to company value.
All this achieved by ‘ CEO effect «as it has been called by Harvard.
Dramatic increase in the attention paid to CEOs of companies over years can be seen in this graph:
Are you ready as a manager for this trend? Is your company already working both in the corporate brand and in the CEO/manager brand separately? If you have insight or an example, we are open for your comments below.
